before firing

The video likely performed well due to its satisfying before-and-after transformation, showcasing a creative process with personalized results that viewers could relate to or aspire to create themselves.

This TikTok slideshow shows the process of painting and firing custom mugs. The first two slides display mugs before firing, one with painted faces and another with names. The final two slides show the same mugs after firing, with the painted details and names now permanently set.