✨ 4B Starlight Matte ✨

The video effectively uses visual appeal by showcasing a unique and customizable car accessory with changing lights, making it eye-catching and desirable for car enthusiasts.

The video showcases car floor mats with embedded fiber optic lights that change colors. It highlights the "4B Starlight Matte" product and provides contact information for Waliyas Autocentre, a business that appears to sell these accessories.

Waliyas Autocentre (ACTS - a business that sells car accessories, its name appears on screen and is spoken, removing it would change what happens in the video); 4B Starlight Matte (ACTS - a type of car accessory, its name appears on screen and is spoken, removing it would change what happens in the video)