Why it worked
The video effectively uses contrasting visuals and concise text to explain a complex social concept, making it easily digestible and shareable. The use of strong, provocative statements like "Eat More Billionaires" and "Tax the Rich" likely contributed to its virality by sparking discussion and engagement.
Summary
The video presents a series of text-based graphics and images that contrast the concepts of equality and equity. It features quotes and definitions to illustrate the idea that true fairness involves providing different support based on individual needs, rather than treating everyone the same.
Structure
- 1Introduction of "100% equality" propaganda
- 2Visuals and text defining equality and equity
- 3Quotes from Aristotle and Anne Frank on inequality and giving
- 4Definition of equity and its importance
- 5Visual comparison of equality and equity with shoes
- 6Call to end wars and tax the rich
On-screen text
"100% equality"
Propaganda
EQUALITY
HURTS
NO ONE
EQUAL
RIGHT'S
FOR ALL
TREAT EVERYONE
EQUALLY
EAT MORE
BILLIONAIRES
THE WORST
FORM OF
INEQUALITY IS
TO TRY TO
MAKE UNEQUAL
THINGS EQUAL.
ARISTOTLE
eq·ui·ty
ek-wi-tee, noun.
Just and fair inclusion. An equitable society is one in which all can participate and prosper. The goals of equity must be to create conditions that allow all to reach their full potential. In short, equity creates a path from hope to change.
NO ONE
HAS EVER
BECOME
POOR BY
GIVING
Anne Frank
EQUALITY
EQUITY
"Equality is giving everyone the same shoe.
Equity is giving everyone the shoe that fits."
-Tenikki Sesley, Founder and CEO, Appleseeds Memphis
EquitAble, Season 2, Episode: Powerful Collaboration
END THE
WARS
TAX THE
RICH
THIS ISN'T ROCKET
SCIENCE