I just spent $11.20 on an iced coffee

@traytrayb

235.4K followers · usually 9.0K views a post

Views

40.3K

Likes

1.3K

Comments

13

Shares

28

SoundTikTok sound · original sound - traytrayb

Promoted product

Frost Buddy

The world’s most versatile & fun drinkware. Ranging from universal can coolers to 40 & 50oz mugs with lip balm handles, keep your drink cold to the last drop. Pick from over 50 colors and patterns. Choose small town roots that value family, faith, & community over all.

3 videos2 creators

Why it worked

The video taps into a common consumer pain point (expensive iced coffee that gets watered down) and offers a practical, visually appealing solution. The creator's relatable "rant" style and clear demonstration of the product's benefits make it easily shareable and aspirational.

Summary

The creator demonstrates the Frost Buddy tumbler, a product designed to keep drinks cold for extended periods and fit various cup sizes. She explains its features and benefits, highlighting its usefulness for various situations like car rides, the beach, or making coffee at home.

Structure

1Complains about the cost of iced coffee
2Introduces the Frost Buddy tumbler
3Explains its insulation capabilities

Original caption

Frost buddy tumbler #frostbuddy #tumbler #tumblersoftiktok #icedcoffee #TikTokshopbacktoschool

More from @traytrayb

Product placement

Starbucks (coffee shop): merely APPEARS - a corner watermark, removing it would not change what happens in the video. Frost Buddy (tumbler holder): ACTS - its interface is operated (demonstrated how it fits different cups, how the silicone piece can be removed), it generates a visible result (keeps drinks cold/hot), someone says what it does for them (keeps drinks cold for 12+ hours, hot for 8 hours, fits any cup, no sweaty ring, perfect for beach/pool, comes with another lid). Removing it would change what happens in the video.

Call to action

I'll have it linked right there for you

On-screen text

Frost buddy tumbler #frostbuddy #tumbler #tumblersoftiktok #icedcoffee #TikTokshopbacktoschool

Transcript

I just spent $11.20 on an iced coffee and I will be damned if I'm drinking it watered down. That's why I put it right here in my Frost Buddy to go. This tumbler will keep your drink cold for 12 plus hours. It will keep a hot drink hot for 8 hours. It holds any to go. Your Dunkin's, your Starbucks, your 7-Elevens, your McDonald's, whatever you want. If the cup is too big, you pop this silicone piece off. If it's perfect, you pop this silicone piece off. No sweaty ring around your desk. No cup holder full of water in your car. It's also perfect for the beach. It's also perfect for the pool. It comes with another lid. So if you want to make your coffee at home, cheers. You can put a straw in it. They're perfect. This is the Frost Buddy to go. I'll have it linked right there for you because we don't drink watered down iced coffee.