Why it worked
The video taps into the strong fan base of the Dallas Cowboys and the popularity of Target as a retail destination, creating a timely and relevant piece of content for football season.
Summary
This video showcases a collection of Dallas Cowboys merchandise available at Target. It features various clothing items like jackets and t-shirts, as well as accessories such as socks, a cap, a mini football, and Funko Pop! figures.
Structure
- 1Display of Dallas Cowboys clothing at Target
- 2Close-ups of jackets and t-shirts
- 3Showcase of accessories like socks and a cap
- 4Display of a mini football and Funko Pop! figures
Product placement
Target: ACTS - a retail store where Dallas Cowboys merchandise is sold. Removing it would change the video's context. Champion: APPEARS - a brand logo on clothing. Removing it would not change what happens in the video. Starter: APPEARS - a brand logo on clothing. Removing it would not change what happens in the video. Zubaz: APPEARS - a brand logo on clothing. Removing it would not change what happens in the video. Dallas Cowboys: ACTS - the team whose merchandise is being shown. Removing it would change the video's subject. NFL: APPEARS - a logo on merchandise. Removing it would not change what happens in the video. Mesa Sport: ACTS - a brand name on a water bottle. Removing it would not change what happens in the video. SM: APPEARS - a brand logo on a water bottle. Removing it would not change what happens in the video. Funko Pop!: ACTS - a brand of collectible figures. Removing it would change the video's subject.