OLIVIA DEAN merch haul and try on

@dianneurot

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SoundTikTok sound · original sound - spotifyxlyriczx_

Promoted product

Olivia Dean concert merch

Why it worked

The video taps into the parasocial relationship fans have with artists by showcasing concert merchandise, creating a sense of shared experience and desire for similar items. The creator's enthusiastic try-on and commentary make the merchandise relatable and aspirational.

Summary

The creator showcases and tries on merchandise purchased from an Olivia Dean concert. She models a white t-shirt with a portrait, a pink zip-up hoodie, and a black t-shirt, discussing the fit and material of each item.

Structure

1Introduction of Olivia Dean merch haul
2Showcasing and trying on a polka dot fan
3Trying on a white t-shirt with a portrait
4Trying on a pink zip-up hoodie
5Trying on a black t-shirt

Original caption

still not over Olivia Dean so obviously we had to do a little merch haul + try-on 🎀🤍✨ the merch was TOO cute and all shirts are 100% cotton 😭 which one would you have picked?! #OliviaDean #OliviaDeanConcert #TheArtOfLoving #ConcertMerch #MerchHaul

More from @dianneurot

Product placement

Olivia Dean (artist name) - appears on t-shirts and hoodie, is the subject of the video. Removing it would change the video's topic. Olivia Dean concert merch (clothing items) - are shown and tried on by the creator. Removing them would change the video's content. The fan with polka dots - is shown and held by the creator. Removing it would change the video's content.

Call to action

go watch the concert

On-screen text

OLIVIA DEAN merch haul and try on is from concert merch Dots the all shirts are 100% cotton this wearing go! size like oversized and back and up art black the medium is other it's night your life every trust watch concert

Transcript

This is everything I got from Olivia Dean's concert merch. First off, we have this polka dot fan. And this shirt. All shirts are 100% cotton. This is what I was wearing. I got this in a size medium because I like it to be a bit oversized. And this is the back. And this is the zip-up hoodie. This is the art of loving. I got this in a size small. I love like a full on zip up. Next, we have the art of loving black shirt. This is in the size medium. And this is the back. Other shirt, it's Saturday night. And this is the back. The rest of your life. Every penny. Trust me, go watch the concert.

We were SO excited for BTS ARIRANG D2 in Chicago 😭💜 We were already dressed up