Wig Is Fashion

@vega.cos

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SoundTikTok sound · original sound - the_auntartist

Promoted product

Wig Is Fashionwigisfashion.com

Welcome to Wig Is Fashion (WIF), your ultimate wig store! We specialise in premium quality wigs with over 400 styles available! With many different styles and colors of lace front and basic synthetic wigs, we here at WIF help you find your perfect match! 100% Satisfaction Guaranteed! Shop Now!

Why it worked

The video effectively showcases a product's utility and quality through a relatable use case (cosplay) and a clear comparison, making the promotion feel organic and valuable to viewers interested in similar products.

Summary

A cosplayer showcases a new beard from Wig Is Fashion for their Odysseus costume, highlighting how much better it is than their previous one. They express satisfaction with the product and encourage viewers to check out Wig Is Fashion's offerings.

Structure

1Introduction of the beard
2Comparison to previous beard
3Cosplay context
4

Original caption

@wigisfashion gave me a MUCH nicer beard to cosplay Ody and replace my Amazon beard :p ⁠ Costume is also almost done! Just a few minor things I'm still not happy with- who knew rags would be so hard to make??⁠ ⁠ And I just saw they've now released and actual Odysseus beard?? To late for me, but go check it out! https://www.wigisfashion.com/pjzg3c⁠ ⁠ #epicthemusical #epicthemusicalcosplay #odysseuscosplay#wigisfashion⁠ ⁠ ⁠ Ody Beard: https://www.wigisfashion.com/57ymdb⁠ Ody Wig: https://www.wigisfashion.com/h8k2gk⁠ Discount code VEGA10⁠ https://www.wigisfashion.com?bg_ref=1toF1XqM6b

More from @vega.cos

Product placement

Wig Is Fashion (ACTS - provides a beard for cosplay, removing it would change the video's outcome; APPEARS - website URL is shown, removing it would not change the video's outcome)

Call to action

check it out! https://www.wigisfashion.com/pjzg3c

On-screen text

Wig Is Fashion sent me a MUCH better beard for Odysseus

Transcript

Wig Is Fashion sent me a MUCH better beard for Odysseus. But all of that was to bring me back to you. So tell me, would you fall in love with me? I don't care what I look like. I don't care how I'm dressed. I don't care about the things I can't do. You're always my husband and I've been waiting.