The video taps into the popular 'mom hack' and sentimental keepsake niche, providing a quick, satisfying DIY transformation that solves a common problem of what to do with outgrown baby items.
Summary
The creator demonstrates a DIY hack to turn a used baby pacifier into a refrigerator magnet by cutting off the nipple and gluing a magnet to the back. The resulting keepsake features the brand name BIBS prominently.
Structure
1Cutting the pacifier nipple
2Applying hot glue to the back
3Attaching a magnet
4Displaying the finished keepsake on a fridge
Product placement
BIBS (a brand of pacifier) — it ACTS as the base material for the keepsake magnet. Removing it would change the video as it is the specific product being repurposed.
Original caption
Adorable baby keepsake I wish I knew as a first time mom ✨ #babykeepsake #keepsake #momhacks #firsttimemom