Why it worked
The video likely performed well due to its focus on a popular beauty product (MAC Cosmetics lipstick) and a clear, concise demonstration of its application. The use of Arabic language and on-screen text caters to a specific audience, and the visual transformation of the lips provides a satisfying before-and-after effect.
Product placement
MAC Cosmetics Lipstick (ACTS - used to apply color to lips, changes appearance, removing it would change the video's outcome); MAC Cosmetics Lip Pencil (ACTS - used to outline lips, changes appearance, removing it would change the video's outcome)