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The video likely worked due to its visually appealing, albeit unusual, food preparation process. The combination of baking and an unexpected ingredient like sardines, presented in an animated, stylized format, could have captured viewer attention and curiosity.

The video shows a character preparing dough, then opening a can of sardines. The sardines are seasoned and placed on the dough, which is then rolled and placed in a loaf pan. The dough is baked into a loaf of bread. Separately, a drink is prepared by adding powder, milk, and hot water to a mug. The baked bread is shown sliced, revealing the sardines inside.