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10.4Talking HeadOther hookEntertainment
Hook
ETI OBA
@etioba
187.5K followers · usually 2.7K views a post
Views
28.1K
Likes
2.2K
Comments
129
Shares
98
View velocity
+972 views over 20.9d · ~47/day · 5 observations
Promoted product
KBW Shirtwww.etioba.com ↗
Why it worked
The video likely worked due to its relatable anecdote about mistaken identity and the creator's engaging delivery. The inclusion of advertisements at the end also contributed to its promotional value.
Summary
The creator discusses a misunderstanding where someone mistook him for "Tony Alaga" instead of "Tony Elumelu," highlighting the difference in their bank details. The video concludes with advertisements for "KBW ORIGINALS" t-shirts and "VeloRemit."
Structure
- 1Introduction and initial misunderstanding
- 2Clarification of identities (Tony Alaga vs. Tony Elumelu)
- 3Explanation of the difference (bank details)
- 4Concluding remarks and transition to ads
Product placement
ETIOBA: appears as a logo in the top left corner of the video. Removing it would not change what happens in the video.
KBW ORIGINALS: appears as a brand name on t-shirts in an advertisement at the end of the video. Removing it would not change what happens in the video.
VeloRemit: appears as a brand name and logo in an advertisement at the end of the video, offering a bonus for sending money. Removing it would not change what happens in the video.
Call to action
Order through www.etioba.com
Original caption
My observation about the “Good morning Tony” issue… . . #fyp #viral #fyppppppppppppppppppppppp
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