Gap, you are that girl

@sweetteawithmadi

50.5K followers · usually 4.4K views a post

Views

90.6K

Likes

3.7K

Comments

42

Shares

230

SoundTikTok sound · original sound - sweetteawithmadi

Promoted product

Gap bandana print scarf

Why it worked

The video leverages a relatable shopping habit and a common desire for affordable alternatives to luxury fashion items. By comparing a high-priced designer scarf to a much cheaper Gap version, it creates a strong value proposition and a sense of urgency, encouraging viewers to check out the product before it sells out.

Summary

The creator shares a recent Gap purchase, a bandana print scarf, highlighting its affordability and versatility compared to a more expensive designer version. She expresses her satisfaction with the Gap scarf, noting it's a great travel accessory and a stylish addition to any outfit.

Structure

1Introduction of a shopping problem
2Comparison to a luxury item
3Revelation of the affordable alternative
4Highlighting the product's features and price
5

Original caption

Thank me later! @Gap you win today

More from @sweetteawithmadi

Product placement

Gap (clothing retailer) - ACTS - The video shows a scarf and discusses its purchase and use, implying it is a product sold by Gap. Removing it would change the video's focus. The scarf itself is a product of Gap. It appears to be a bandana print scarf. The video mentions it was purchased last fall and cost $40, and is on sale for 20% off.

On-screen text

Gap, you are that girl

Transcript

My morning shopping has paid off for everyone today because I have a problem where I online shop and scroll way too much. But last fall, we were all obsessed with that guest in residence. And then there's another brand with a K that did it, the bandana print cashmere scarves. I paid $370 for mine. I wore it so much last fall. It is literally one of my favorite things to travel with too. It's just so easy. It ups any basic outfit. That's not $300. That's $40. On sale, 20% off from Gap. And it's gonna sell out. I'm convinced. But, uh, Gap. Thank you.