Loading video…
All breakouts
14.9OtherDirect Question hookEntertainment
Hook
- is this snow?
@edits
1.4M followers · usually 365.0K views a post
Views
5.7M
Likes
775.9K
Comments
9.5K
Shares
36.7K
Why it worked
The video likely worked by combining a relatable, innocent moment of childhood discovery with the dramatic and intriguing persona of a popular TV character, creating an unexpected and engaging juxtaposition.
Summary
A child plays with baking soda on the floor, mistaking it for snow. The video then transitions to clips of a man, presumably Patrick Jane from The Mentalist, in various dramatic scenes.
Structure
- 1Child interacts with baking soda on the floor
- 2Child identifies the substance as baking soda
- 3Transition to clips of Patrick Jane
- 4Various scenes of Patrick Jane
On-screen text
- is this snow?
- it feels like
- baking soda.
- it's baking soda!
Original caption
Bro MIGHT be patrick jane | Song: ETERNITY | #edits #edit #thementalist #patrickjane
More from @edits
More breakout videos from this creator.
