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69.1Talking HeadSocial Proof hookLifestyle
Hook
since everyone is going darker for fall....
@simplyitsy
46.7K followers · usually 4.5K views a post
Views
316.0K
Likes
8.2K
Comments
29
Shares
152
Why it worked
The video taps into a common seasonal trend (fall hair colors) and offers a contrarian take, making it relatable and shareable. The creator's energetic presentation and visual transformation also contribute to its appeal.
Summary
The creator decides to go lighter with her hair color for the fall season, contrasting with the trend of darker colors. She shows off her new lighter hair color with a smile.
Structure
- 1Creator states the trend of going darker for fall.
- 2Creator decides to go lighter instead.
- 3Creator reveals her new lighter hair color.
- 4Creator smiles and shows off her hair.
On-screen text
since everyone is going darker for fall....
i HAD to go lighter
Transcript
since everyone is going darker for fall.... i HAD to go lighter
Original caption
this was much needed #hairtok #firsttimemom #hairtransition #fall #MomsofTikTok
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