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52.3OtherResult / Flex hookLifestyle
Hook
I CRIED 💔😭
@petitelights
466.3K followers · usually 5.3K views a post
Views
469.5K
Likes
28.5K
Comments
233
Shares
2.7K
View velocity
+29.1K views over 19.5d · ~1.5K/day · 18 observations
Why it worked
The video uses a visually striking and emotionally resonant concept of burning a photo to reveal a keepsake, creating a sense of transformation and preciousness. The use of multiple photos on the cube and the outdoor display add to the aesthetic appeal and shareability.
Summary
The video shows a person holding a box with a couple's photo on it. They light matches and burn a hole through the photo, revealing a glass cube inside. The glass cube, also covered in photos of the couple, is then shown spinning and displayed outdoors.
Structure
- 1Holding a photo-covered box
- 2Burning a hole in the photo
- 3Revealing a glass cube
- 4Showing the glass cube spinning
- 5Displaying the glass cube outdoors
On-screen text
I CRIED 💔😭
Original caption
When you have a good man, keep him 🥹 #giftreveal #thoughtfulgifts #memories #giftforgf #trending
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