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29.8Silent UGCOther hookLifestyle
Hook
Throwing a handful of this into every order today....
@lovealist.uk
4.2K followers · usually 767 views a post
Views
22.7K
Likes
79
Comments
5
Shares
18
Why it worked
The video uses a common TikTok trend of showing a large quantity of a mundane item, combined with a humorous, slightly alarming on-screen text overlay, to create intrigue and encourage viewers to watch the full video to understand the context.
Summary
The video shows a large bin filled with small, rolled-up pieces of paper. A hand reaches in and scoops some of the paper out, with the on-screen text humorously suggesting it's being added to orders. The creator's caption clarifies this is a joke and refers to the paper as punch holes from binder inserts, thanking supporters.
Structure
- 1Bin full of paper punch holes
- 2Hand scoops paper
- 3On-screen text: "Throwing a handful of this into every order today...."
- 4Creator's caption clarifies it's a joke and thanks supporters
On-screen text
Throwing a handful of
this into every order today....
Transcript
Oh no, oh no, oh no, no, no, no, no
Original caption
Free DIY confetti with every binder purchase! (Joke, please do not manifest this, I will never finish packing boxes 😭). On a serious note, looking at this pile of hundreds of thousands of punch holes is actually wild. That is a LOT of paper, a lot of binder inserts, and a lot of incredible people supporting Love a List. Thank you to everyone keeping my machine—and my brain—working overtime this week! You legends 🤍 #plannerlove #plannerlife #plannertracker #organisedhome #organiser
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