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JOE Denzel Washington on Guinness IRELAND ANOMORE.

@joedotie

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Why it worked

The video leverages the star power of Denzel Washington and a relatable, humorous anecdote about a specific cultural product (Guinness) to create engaging content. The unexpected twist of mistaking a Guinness for a 'hurricane' adds a memorable and shareable element.

Summary

Denzel Washington recounts a past anecdote about stopping for Guinness at Shannon Airport while refueling his plane. He humorously describes how the bartender would sometimes mistake his request for a Guinness for a request for a hurricane drink.

Structure

1Denzel no longer drinks Guinness.
2Recounts past drinking days and travel stops.
3Story about stopping for gas and Guinness at Shannon Airport.
4Bartender mistook Guinness for a 'hurricane'.
5Humorous anecdote about the drink order.

Product placement

Guinness: ACTS - it is a beverage that is consumed. Removing it would change the story. JOE.ie: APPEARS - it is the creator's brand name/logo. Removing it would not change what happens in the video.

On-screen text

JOE Denzel Washington on Guinness IRELAND ANOMORE. DAYS, WE WOULD STOP SOMETIMES- THROUGH TO GET GAS AND I'D GO IN YOU'D ENOUGH THE PLANE, YOU HAD ABOUT OR SO TEN MINUTES THE GUINNESS. I REMEMBER, THE BARTENDER THE HURRICANE. THE MOVIE? A COUPLE FOR YOU. THAT WAS NICE.

Original caption

“It would take 10 minutes just to pour the Guinness” 😂 Denzel Washington chatted to JOE back in 2017 when he was promoting his film ‘Fences’ 👏 He chatted about how when he used to drink, he would grab a pint in Shannon Airport while the plane was refuelling 😂 #ireland #irish #dublin #denzelwashington #guinness