Loading video…
All breakouts
1.3KSilent UGCStory Open hookLifestyle
Hook
Thought I was getting the cutest video of my girls releasing a butterfly 😭🦋
@kelso04.05
11.5K followers · usually 37.0K views a post
Views
40.2M
Likes
5.7M
Comments
82.2K
Shares
1.6M
Why it worked
The video relies on a relatable, high-contrast emotional pivot—the expectation of a 'cute' moment versus the reality of a chaotic parenting fail—which encourages high engagement and shares.
Summary
A mother attempts to film her two young daughters releasing a butterfly, but the situation quickly turns chaotic and frightening for the children. The video captures the sudden shift from a sweet moment to the children running away in tears.
Structure
- 1Girls prepare to release a butterfly
- 2Butterfly flies toward the children
- 3Children panic and run away crying
On-screen text
Thought I was getting the cutest video of my girls releasing a butterfly 😭🦋
Original caption
Honestly, don’t know how it went from 🥺🦋 to 😭💀 so fast. #momtok #kidsbeingkids #siblinglife #parentingfails #momlife