WAIT THIS IS SO COOL WHERE DID YOU GET IT

@nikagrinina

2.8K followers · usually 1.1K views a post

Views

54.9K

Likes

5.6K

Comments

11

Shares

403

SoundTikTok sound · original sound - gabbicows

View velocity

+3.9K views over 7.1d · ~545/day · 6 observations

Promoted product

various home decor items

Why it worked

The video effectively uses a common user-generated content style with a relatable question to pique viewer interest. By then providing direct links and product information for the showcased items, it caters to viewers' desire for inspiration and easy purchasing, driving engagement and potential sales.

Summary

The video showcases various home decor items in different rooms, overlayed with text asking "WAIT THIS IS SO COOL WHERE DID YOU GET IT". It then displays screenshots of online retail pages for these items from Westwing and IKEA, providing product details and prices.

Structure

1Showcase of bathroom items
2Showcase of bedroom items
3Display of artwork and online listing
4Display of washcloths and online listing
5Display of duvet cover and online listing
6Display of floor lamp and online listing
7Display of portable lamp and storage unit with online listings

Original caption

#homeinspo #homedecor #homeinterior

More from @nikagrinina

Product placement

WESTWING: a retail website that sells home goods. It ACTS as a storefront, displaying products and prices. Removing it would change what happens in the video by removing the product details. TEKLA: a brand that sells home textiles like washcloths and duvet covers. It ACTS as a seller of these goods, displaying product information and prices. Removing it would change what happens in the video by removing the product details. IKEA: a retail company that sells furniture and home goods. It ACTS as a storefront, displaying products and prices. Removing it would change what happens in the video by removing the product details. IKEA: a retail company that sells lamps and home goods. It ACTS as a storefront, displaying products and prices. Removing it would change what happens in the video by removing the product details. WESTWING: a retail website that sells home goods. It ACTS as a storefront, displaying products and prices. Removing it would change what happens in the video by removing the product details. IKEA: a retail company that sells furniture and home goods. It ACTS as a storefront, displaying products and prices. Removing it would change what happens in the video by removing the product details.