Loading video…
All breakouts
29.1OtherStory Open hookLifestyle
Hook
Celebrating the Anthropologie Home x Molly Yeh Collection
@cozyinchicago
146.4K followers · usually 18.3K views a post
Views
523.9K
Likes
5.4K
Comments
41
Shares
70
Promoted product
Anthropologie Home x Molly Yeh Collection
Why it worked
The video effectively uses aspirational lifestyle imagery and a soft-sell approach to showcase a desirable collection, appealing to viewers interested in home decor, baking, and the creator's aesthetic.
Summary
This video showcases the launch of the Anthropologie Home x Molly Yeh collection, featuring various home decor and kitchen items. It highlights the festive atmosphere of the launch party and suggests the collection is perfect for fall baking and home styling.
Structure
- 1Showcasing kitchenware and home decor items from the collection
- 2Highlighting the "Sweet Farm" cookbook
- 3Demonstrating the festive launch party atmosphere
- 4Showing various pieces from the collection in a retail setting
- 5
Original caption
ad Augtober just got sweeter with the launch of Molly Yeh's beautiful new collection at @Anthropologie. I had the best time at the launch party and found some darling pieces to inspire me to start fall baking. Her new cookbook "Sweet Farm" and collection is now available at Anthropologie. #anthropartner #MollyYeh #baking #homedecor #fall
More from @cozyinchicago
More breakout videos from this creator.
