I have to keep this squishy a secret!

@fractal.fidgets

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SoundTikTok sound · original sound - willkim_3

View velocity

+229.1K views over 25.3d · ~9.0K/day · 5 observations

Promoted product

Squeeze Six Seven

Why it worked

The video taps into the popular fidget toy trend and ASMR-like sensory content. The creator's relatable internal monologue about liking the product despite the trend, and the visual appeal of the squishy toy, likely contributed to its engagement.

Summary

The creator reviews a "Squeeze Six Seven" squishy toy, purchased from B&M for £2.67. They find the texture surprisingly pleasant and comparable to other fidget toys, despite initially disliking the "67 trend."

Structure

1Introduction of the squishy toy and the creator's initial reluctance
2Purchase details and store mention
3Unboxing and initial thoughts on the texture
4Comparison to other fidget toys and personal preference
5Demonstration of the squishy's texture and slow-rise feel

Original caption

The price really got me ☠️ #fidget #fidgetstoys #squishy #unboxingtoys #fidgets

More from @fractal.fidgets

Product placement

Squeeze Six Seven (product ACTS - it is a squishy toy that is being demonstrated and reviewed; removing it would change the video) B&M (product APPEARS - it is a store name seen on a price tag; removing it would not change what happens in the video)

On-screen text

I have to keep this squishy a secret! I HATE THAT I LIKE THIS IS IT WORTH IT? I GRABBED THIS 67 SQUISHY FOR £2. 67 FROM B&M. AND PURPLE AND I CHOSE THE PURPLE ONE. HAVE TO KEEP THIS SQUISHY A PERSONALLY, I HATE THE 67 TREND, MUCH AS MY SON WHO ABSOLUTELY DETESTS IT DEFINITELY THROW THIS FOUND IT. THE MOST ANNOYING SQUISHY IS IS ACTUALLY REALLY, REALLY NICE. I WISH THAT THIS PARTICULAR TEXTURE AND SQUISH CAME IN ANOTHER SHAPE BECAUSE IT'S REALLY GOOD. THE ONLY THING I CAN KIND OF COMPARE IS THE SMOOTHIES FROM MANIC PANDA FIDGETS ACTUALLY MY NO.. 1 FIDGET OF ALL TIME, SO WHY I LIKE SUGGEST STRETCHING A BUT I'M NOT THIS ONE BREAKS. IT IS A SUGAR SQUISH, SO Maltose filling, DOES BREAK IT'S GONNA BE VERY, VERY STICKY. IT'S REALLY NICE TO NUMBERS AND SEE UP. IT'S ALMOST GOT A KIND OF SLOW RISE FEEL TO IT. SO DO I JUST HIDE THE SQUISHY AND ENJOY IT OR DO I DESTROY IT FOR ANOTHER VIDEO?

Transcript

I have to keep this squishy a secret! I HATE THAT I LIKE THIS IS IT WORTH IT? I GRABBED THIS 67 SQUISHY FOR £2. 67 FROM B&M. AND PURPLE AND I CHOSE THE PURPLE ONE. HAVE TO KEEP THIS SQUISHY A PERSONALLY, I HATE THE 67 TREND, MUCH AS MY SON WHO ABSOLUTELY DETESTS IT DEFINITELY THROW THIS FOUND IT. THE MOST ANNOYING SQUISHY IS IS ACTUALLY REALLY, REALLY NICE. I WISH THAT THIS PARTICULAR TEXTURE AND SQUISH CAME IN ANOTHER SHAPE BECAUSE IT'S REALLY GOOD. THE ONLY THING I CAN KIND OF COMPARE IS THE SMOOTHIES FROM MANIC PANDA FIDGETS ACTUALLY MY NO.. 1 FIDGET OF ALL TIME, SO WHY I LIKE SUGGEST STRETCHING A BUT I'M NOT THIS ONE BREAKS. IT IS A SUGAR SQUISH, SO Maltose filling, DOES BREAK IT'S GONNA BE VERY, VERY STICKY. IT'S REALLY NICE TO NUMBERS AND SEE UP. IT'S ALMOST GOT A KIND OF SLOW RISE FEEL TO IT. SO DO I JUST HIDE THE SQUISHY AND ENJOY IT OR DO I DESTROY IT FOR ANOTHER VIDEO?