I'm obsessed!!!

The video taps into the popular "athleisure" trend and leverages the appeal of affordable fashion finds from a well-known retailer like Target. The "obsessed" sentiment and "Pilates princess" aesthetic create aspirational and relatable content for the target audience.

The video showcases various athletic wear sets from Target, specifically the Joy Lab brand, in different colors. The creator expresses their obsession with these new arrivals, highlighting their aesthetic appeal for a "Pilates princess" look.

Target: it is a retail store where clothing is sold. It merely APPEARS. Removing it would not change what happens in the video. Joy Lab: it is a brand of athletic apparel. It ACTS because its interface (the clothing itself) is operated (shown and selected). Removing it would change what happens in the video.