Fall Haul

@cassandrajosteele

20.7K followers · usually 4.2K views a post

Views

94.7K

Likes

3.5K

Comments

64

Shares

134

SoundTikTok sound · original sound - revvedrecklessferal

Promoted product

Amazon fashion items

Why it worked

The video leverages the popular 'haul' format, showcasing relatable fall fashion items from a widely accessible platform (Amazon). The creator's energetic presentation and clear modeling of each item make it easy for viewers to visualize the clothes and consider purchasing them.

Summary

The creator showcases a "Fall Haul" of clothing items purchased from Amazon. She models several outfits, including a brown jacket, a long beige cardigan, a striped sweater, a bandana-print zip-up jacket, a layered sweater, and a cream cable-knit sweater, highlighting her favorite fall fashion finds.

Structure

1Introduction with haul title
2Showcasing a brown jacket
3Trying on a long beige cardigan
4Modeling a striped sweater
5Demonstrating a bandana-print zip-up jacket
6Trying on a layered sweater
7Modeling a cream cable-knit sweater

Original caption

Amazon Fall Haul of all my recent favorite Amazon fall sweater purchases! Which one is your favorite?? Everything link in my Amazon storefront or LTK! #amazonfinds #amazonmusthaves #amazonfallfinds #fallhaul #amazonfallfashion

More from @cassandrajosteele

Product placement

Amazon (e-commerce platform): appears as the source of the clothing haul. Removing it would change the context of the haul but not the video's actions. LTK (LiketoKnow.it) (affiliate platform): appears in the caption as a place to shop. Removing it would change where viewers can shop but not the video's actions. Beacons.ai (link aggregator): appears as the creator's bio link. Removing it would change where viewers can find links but not the video's actions.