NEW VIRAL COCONUT AFFOGATO

@royalroasteryusa

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SoundTikTok sound · original sound - royalroasteryusa

Promoted product

Coconut Affogatoroyalroastery.com

Welcome to Royal Roastery, your number one source for all things COFFEE and Nuts. We’re dedicated to giving you the very best, with high-quality ingredients from around the world and a focus on Middle Eastern chocolates, sweets, and custom products.

3 videos

Why it worked

The video leverages a visually appealing and unique dessert presentation (coconut shell) combined with a popular trend (affogato) to create an enticing "viral" product. The clear call to action and announcement of widespread availability encourage immediate customer interest and visits.

Summary

This video showcases the creation and enjoyment of a "Coconut Affogato," a dessert served in a real coconut shell with coconut ice cream and espresso. The caption announces its availability at all Royal Roastery USA locations, encouraging customers to visit.

Structure

1Espresso being poured into a coconut shell filled with ice cream and coconut shavings.
2Scooping ice cream into a coconut shell.
3

Original caption

It’s official! 🥥🍦 Our Coconut Affogato is now available at ALL of our locations! You guys have been showing this one so much love, so we had to bring it everywhere. 🤍 Creamy coconut ice cream served in a real coconut shell with your choice of espresso or hot chocolate poured right in the middle. ☕️🍫 📍 NOLA — 1180 Terry Parkway 📍 Dallas — 1055 S. Sherman St. 📍 Houston — 6467 Westheimer Rd. 📍 Dallas 2 — 1403 E. Campbell Rd. Now the only question is… which location are you trying it at? 👀🥥

More from @royalroasteryusa

Product placement

Royal Roastery USA (ACTS - This is the name of the cafe/brand that is making and selling the product, and the video is promoting their specific offering. Removing it would change what happens in the video.)

Call to action

Which location are you trying it at?

On-screen text

NEW VIRAL COCONUT AFFOGATO

Transcript

It’s official! 🥥🍦 Our Coconut Affogato is now available at ALL of our locations! You guys have been showing this one so much love, so we had to bring it everywhere. 🤍 Creamy coconut ice cream served in a real coconut shell with your choice of espresso or hot chocolate poured right in the middle. ☕️🍫 📍 NOLA — 1180 Terry Parkway 📍 Dallas — 1055 S. Sherman St. 📍 Houston — 6467 Westheimer Rd. 📍 Dallas 2 — 1403 E. Campbell Rd. Now the only question is… which location are you trying it at? 👀�