Why it worked
The video taps into the relatable sentiment of dreading the start of university while simultaneously appreciating new school supplies, particularly a stylish bag. The aesthetic presentation and focus on a desirable item like the Coach tote likely resonated with viewers interested in back-to-school hauls and fashion.
Summary
The video showcases a "back to school" tote bag, specifically a Coach City Tote, packed with various school supplies like a laptop, water bottle, and stationery. The creator expresses a reluctance to start university but enthusiasm for the bag itself.
Structure
- 1Opening shot of a packed tote bag
- 2Text overlay: "okay school can start now"
- 3Close-up on various school supplies within the bag
- 4Creator's implied sentiment about starting university vs. liking the bag
Product placement
Coach City Tote: it ACTS as the bag being packed and shown, and removing it would change what happens in the video. Owala: it APPEARS as a water bottle inside the bag, and removing it would not change what happens in the video. iPad: it ACTS as a device being packed into the bag, and removing it would change what happens in the video.