Why it worked
The video uses relatable humor and a surprising, slightly absurd scenario (stacking jars at 7 am to deter ants) to create a shareable and engaging piece of content.
Summary
The video starts with a shot of a man sleeping on a train, with text overlay about flirting with a Filipino guy. It then transitions to a woman in a kitchen stacking jars of peanut butter and Nutella, with text indicating she does this at 7 am and that it's to deter ants.
Structure
- 1Man sleeping on a train
- 2Text about flirting with a Filipino guy
- 3Woman in kitchen
- 4Stacking jars of peanut butter and Nutella
- 5Text about doing this at 7 am
- 6Text about bye bye ants
Product placement
Italo: APPEARS - a logo on a food cart on the train. Removing it would not change what happens in the video.
Nutella: ACTS - a jar is stacked on top of another jar. Removing it would change the visual composition of the stacked jars.
Peanut Butter: ACTS - a jar is stacked on top of another jar. Removing it would change the visual composition of the stacked jars.
On-screen text
Flirted so hard with a
Filipino 🇵🇭 guy...
I be doing stuff like this
at 7am... 👀👀
Bye bye ants 😂🇵🇭