+2.2K views over 14.0d · ~159/day · 13 observations
Why it worked
The video likely performed well due to its focus on a popular celebrity's makeup look, tapping into a trend and providing a tutorial for followers interested in recreating it.
Summary
The creator demonstrates a makeup tutorial inspired by Tate McRae's "doe-eyed" look. The video shows the application of various eyeshadow shades and the use of an eyelash curler.
Structure
1Applying base eyeshadow
2Applying darker shades
3Adding shimmer
4Lining lower lash line
5Curling lashes
On-screen text
the inspo
xoxo, love ya
Original caption
just a short tutorial on how i did this Tate McRae ‘doe-eyed’ eyeshadow look (originally done by the amazing Kali Kennedy) #tatemcrae #tatemcraemakeup #makeuptutorial #makeupinspo #makeup