Why it worked
The video leverages the popularity of a celebrity's iconic look and provides a step-by-step tutorial using specific, identifiable products, making it easily replicable for viewers interested in the trend.
Summary
This video is a makeup tutorial recreating a 2000s Kim Kardashian-inspired look. It details the steps for applying foundation, contour, blush, concealer, eyeshadow, eyeliner, and lipstick, referencing specific products used.