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All breakouts
29.2Talking HeadHow-To hookLifestyle
Hook
finishing touches
@alicee.e
9.6K followers · usually 1.2K views a post
Views
33.9K
Likes
134
Comments
16
Shares
0
Why it worked
The video leverages the creator's personal style and aesthetic to showcase the jewelry in a relatable "get ready with me" format, making the product aspirational and desirable.
Summary
The creator shows off their outfit, highlighting the jewelry from En Route Jewelry as the finishing touches. The video emphasizes how the jewelry completes the look.
Structure
- 1Creator puts on sunglasses
- 2Creator shows full outfit
- 3Creator adjusts jewelry
- 4Creator poses and blows a kiss
Product placement
en route jewelry (ACTS - worn by creator to complete outfit, mentioned in caption and hashtags, removing it would change the outfit styling shown; removing it would change the outfit styling shown)
Original caption
jewellery from @en route jewelry to complete the outfit⭐️🖤💋 #ad #enroute #enroutejewelry #layeredjewellery #jewellerystacks
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