POV: waking up in Times Square, NYC

@j_exploress

31.8K followers · usually 5.3K views a post

Views

104.7K

Likes

13.7K

Comments

38

Shares

898

SoundTikTok sound · Good Morning New York

View velocity

+67.4K views over 15.5d · ~4.4K/day · 14 observations

Promoted product

Tempo by Hilton New York Times Square

Tempo by Hilton New York Times Square is a hotel located in Times Square, offering city views and convenient access to attractions and transportation.

5 videos

Why it worked

The video leverages the aspirational "waking up in Times Square" experience, a highly sought-after travel moment, to showcase a specific hotel. The use of a POV shot and relatable commentary makes the promotion feel organic and desirable.

Summary

The video shows a person waking up in a hotel room with a view of Times Square, NYC. The creator describes the experience and mentions the hotel name and its location.

Structure

1Waking up to a Times Square view
2Describing the hotel and its location
3Mentioning the weather forecast
4Discussing beach temperatures

Original caption

Waking up with Times Square right outside my window was such an NYC moment. This was a King corner room at Tempo by Hilton New York Times Square, right by Broadway, restaurants and the subway. Make sure you select a City View room if you want this view, then check the green hotel tag for prices on your dates. #TempoByHilton #TimesSquareHotel #NYCHotelView

More from @j_exploress

Product placement

Tempo by Hilton New York Times Square (ACTS - hotel where the creator is staying and filming, its features are described and implicitly promoted; removing it would change the video's subject) | Hilton (APPEARS - brand of the hotel, a logo or name on the hotel itself, removing it would not change what happens in the video)

Call to action

check the green hotel tag for prices on your dates

On-screen text

POV: waking up in Times Square, NYC

Transcript

Good morning New Yorkers. Looking for another beautiful day here in the city. Clouds to start us off here in the 40s. Tomorrow's forecast will be in the 60s. The beaches stay around 52.