Why it worked
The video demonstrates a practical "life hack" for protecting a new item, which is relatable and provides value to viewers interested in maintaining their belongings. The use of a well-known brand like Scotchgard adds credibility.
Product placement
Scotchgard Fabric Water Shield (ACTS - used to protect the fabric of the bag, a visible result comes from it, removing it would change what happens in the video). Almond Curves Tote Bag (APPEARS - it is the item being protected, but its interface is not operated or it does not generate anything, removing it would change what happens in the video).