WELL, THIS LOVESAC THING HAS GONE SOMEWHERE.

@boldfam

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SoundTikTok sound · original sound - boldfam

Promoted product

Lovesac

Lovesac is a modern furniture company, offering high-quality bean bag chairs, modular sectionals, and accessories in many colors, patterns, and fabrics.

2 videos2 creators

Why it worked

The video likely resonated due to its relatable humor about the frustrations of assembling furniture and the unexpected interaction with a brand's CEO. The creator's exaggerated reactions and self-deprecating jokes created an engaging and shareable narrative.

Summary

The creator recounts a humorous interaction with the CEO of Lovesac after a video of him assembling a couch went viral. The CEO initially reached out for a collaboration, but the creator expressed frustration about the time spent assembling the couch and the subsequent online commentary.

Structure

1Creator receives a message from the CEO of Lovesac.
2Creator expresses frustration about the time spent assembling the couch.
3Creator reacts to negative comments and a stock-related meme.

Original caption

I didn’t have a couch war on my bingo card 😂😂

More from @boldfam

Product placement

Lovesac: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. (This is the primary product being discussed and assembled in the video).

On-screen text

hot girl shit WED 6:50 PM Hey. Thanks for the great banter. Love your energy. In a close ranter as well... just not funny like you. We'd love to have a call w you tomorrow to chat about how we could take this further. Obviously pay you to create some (that cheesy or corporate) content to keep this thing going a bit. You got any time between 330-530pm Central? Or later can work too? Lovesac 1d ago 11 TAGS IN The feminine urge to provide the masculine energy this and not getting the text from a grown man needing tiny little gloves to assemble a couch LOVE SAC 82 572 33 149 LOVE SAC FUCKING POR QUE. SURELY MY FUCKING IS LOVELACE TALKING SHIT? I SPENT 7 FUCKING HOURS BUILDING THAT COUCH, AND YOU'RE GONNA FUCKING BULLY ME? EVERY TIME I WATCH IT. I'M LIKE, WHO? HA HA THE COMMENTS FROM YOU GUYS ON THAT VIDEO ARE FUCKING FERAL. Your stock is dropping $14.50 -0.09 (-0.62%) Red Width 3h Reply fundamentals. BROTHER, BURY ME. I'M FUCKING DECEASED. HA HA! SO DESPITE THEIR SHIT TELLING ME THAT I HAVE SOFT HANDS, SHOW UP TO BECAUSE I AM CHASING THAT PAPER. AND IT'S SEAN, THE CEO. AND HIS SOCIAL MEDIA POSSE. JUST LIKE, YOU THE ONES TALKING SHIT? AND THEY WERE IF YOU'VE SEEN FOLLOW UP VIDEOS AND THE COMMENTS, VERY HAPPY WITH US RIGHT NOW. OH MY GOD, I HAD NO IDEA. YOU JUST. I MADE IT EASIER ALL THEY HAD REPLY TO MY VIDEO AND BE LIKE, HOLY SHIT, THAT FUCKING SUCKS. WE SHOULD MAKE IT BETTER. AND EVERYONE WOULD HAVE OH MY FUCKING GOD. LOVE, ZACK. I LOVE YOU ALL. HA HA!

Transcript

Well, this Lovesac thing has gone somewhere. So Wednesday night, the CEO of Lovesac messages me on Instagram, asking me for my address. I was like, are you gonna fucking send me and then he with me on Thursday to see if we could find a way to work together and find a positive spin to all this. Like, well, I already spent an entire fucking business day putting your couch together. I can spare 30 more minutes. So I go to sleep. I go to night. I wake up Thursday morning about about 11 tags in this video. Fucking por que. Surely my fucking is Lovelace talking shit? I spent 7 fucking hours building that couch, and you're gonna fucking bully me? Every time I watch it, I'm like, who? Ha ha. The comments from you guys on that video are fucking feral. Someone posted a picture of their stock. Brother, bury me. I'm fucking deceased. Ha ha! So despite their shit talking me that I have soft hands, show up to the call because I am chasing that paper. And it's Sean, the CEO, and his social media posse. Just like, you the ones talking shit? And they were, if you've seen follow up videos and the comments, very happy with us right now. Oh my god, I had no idea. You just. I couldn't have made it easier all they had to reply to my video and be like, holy shit, that fucking sucks. We should make it better. And everyone would have been like, oh my fucking God. Love, Zack. I love you all. Ha ha!