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Hook
THE POWER OF A BOB...
@brie_matthews
358.2K followers · usually 19.5K views a post
Views
2.8M
Likes
174.9K
Comments
904
Shares
1.7K
Why it worked
The video taps into the popular trend of "the power of a bob" haircut, which resonates with viewers seeking a dramatic change. The quick transformation and reveal create a satisfying visual payoff.
Summary
The video starts with a woman with long hair, implying a transformation. She then dramatically cuts her hair into a bob, showcasing the change and her new look.
Structure
- 1Woman with long hair, hinting at change
- 2Hair is cut into a bob
- 3Woman reveals her new bob hairstyle
- 4Woman expresses satisfaction with her new look
On-screen text
THE POWER OF A BOB...
Transcript
Yeah. Okay, thanks. Bye. Sorry, I'm late. It's been such a crazy day. Hi. You look amazing.
Original caption
Since everyone else is committing to the bob….. 👀👀👀 #bobhaircut #hairtransformation #hairinspo
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