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core operating beliefsn1. Audacity and perseverance > potential and timingn2. Failure is a prerequisite to successn3. Insecurity is a fundamental misuse of your imaginationn4. There is no objective reality (and therefore no such thing as "realistic" or "unrealistic")n5. If you lack motivation, your dream needs to be way biggern6. Effort (and procrastination) compound like moneyn7. good person, moral obligation to make money (which is abundant and flowing when we release the extra layers of emotion on top)n8. Competition is lower than evern9. Breakthroughs are inflection points, not massive events (sum of habits)n10. Life is too short to be held back by fear of being seenn11. The goal of life is to see what we're fully capable of (from a place of joy)