Why it worked
The video taps into the popular 'dupe' or 'affordable find' trend, showcasing a desirable item at a very low price point, which is highly shareable and relatable.
Summary
The video shows a person walking into a Family Dollar store and then browsing the aisles. The creator highlights 3-tier perfume shelves they found for only $5, mentioning they previously saw similar ones at Target but they were out of stock.
Structure
- 1Entering Family Dollar
- 2Browsing shelves
- 3Showing 3-tier perfume shelves
- 4Highlighting the price
Product placement
Family Dollar: APPEARS - a store name and logo visible on the building. Removing it would not change what happens in the video.
Bullseye's Playground: APPEARS - a brand name mentioned in the caption. Removing it would not change what happens in the video.
Target: APPEARS - a store name mentioned in the caption. Removing it would not change what happens in the video.
On-screen text
If you're looking for an affordable way to display your perfume collection, RUN!
3-Tier Perfume Shelf
$ ONLY $5!