Okay, I'm at work at Nordstrom and I have been trying to film all night.

@sselisabethstyle

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SoundTikTok sound · Giggle Loop

Promoted product

Hammitt

Shop for stylish and functional handbags, backpacks, and leather accessories by Hammitt! Free Shipping within the U.S.!

Why it worked

The video succeeds by leveraging the creator's authority as a professional stylist to provide a genuine, problem-solving recommendation that feels like helpful advice rather than a forced advertisement.

Summary

A Nordstrom stylist introduces a new handbag brand called Hammitt, specifically highlighting the 'Kyle' model's features and versatility for travel. She demonstrates how the bag can be worn as a crossbody, wristlet, or clutch and showcases the available color options.

Structure

1Introduction of the new brand at Nordstrom
2Customer story highlighting the need for a travel bag
3Detailed feature demonstration of the Hammitt Kyle bag
4Styling demonstration showing different ways to wear the bag

Original caption

If you only want to bring one bag on vacay..let it be Kyle, from a new brand at Nordstrom…Stylish and functional!! @Hammitt LA in select Nordstrom stores 👜 Linked in Bio on Hammitt Styleboard@Nordstrom #handbags #trendingbags #bagtok #nordstromstylist #fallfashiontrends

More from @sselisabethstyle

Product placement

(a) Hammitt — a handbag brand, its interface (zipper, pockets, strap) is operated, its features are demonstrated, and it is recommended as a travel bag. Removing it would change the entire video. (b) Nordstrom — a retail store, appears as the location of the video and in the caption/on-screen text. Removing it would not change the product demonstration.

Call to action

Link in bio

On-screen text

A New Handbag Brand at Nordstrom! New Hammitt in store! Link in bio

Transcript

Okay, I'm at work at Nordstrom and I have been trying to film all night. But I have some really exciting news. We got a new brand yesterday that only 24 Nordstroms in the country are getting, so we are so excited. I have a little back story. I had a customer come in today and she was going to be travelling to Europe and she wanted a cross body bag. Something casual that she could wear, you know, close to her while she's travelling and, you know, take it out at night. And I said, I have the perfect bag for you. We got this new brand in yesterday called Hammitt. I showed her. It's called the Kyle. It's this lightweight bag with a very soft leather. It has jewellery grade hardware on it. This one's like a little bit of a brushed. It has a zipper closure, which is important when you're travelling overseas. It also has an outside pocket, which is one of the biggest requests that I have from customers just in general, is they want an outside pocket. And I love that Hammitt put this one on the side and you can just slip your phone right in there and then it be like a quick grab. So this bag is gonna give you styling options as well. It's like a cute little date night or dinner bag. Do with it is Turn it into a wristlet or a clutch. But look at how cute that is. Adorable. Crossbody. You know, something that she can wear throughout the day, have her essentials in here, her phone, passport. This is the inside of the bag, so it has like a back, kind of card holder and a pretty roomy interior. No, you can bring one bag when you're travelling and this will take you from day to night. So these are all the colours that it came in. Customer ended up doing the brown. She was just in love with this kind of cognac colour and again with that little pop of red. My personal favourite is this cognac suede. It has like a leather back to it. Just think this colour is so pretty and suede continues to be a huge trend going into fall.