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23.0Talking HeadProblem Callout hookLifestyle
Hook
I really want a blowout but I don't want heat damage
@avarosej
4.9K followers · usually 3.3K views a post
Views
50.3K
Likes
7.5K
Comments
16
Shares
19
View velocity
+10.3K views over 12.9d · ~800/day · 11 observations
Why it worked
The video uses relatable humor about wanting a desired outcome (a blowout) while avoiding a common negative consequence (heat damage), combined with a playful, slightly absurd rejection of parental help, which resonates with a younger audience.
Summary
The creator expresses a desire for a blowout hairstyle but is concerned about heat damage. She then playfully dismisses the idea of getting a blowout from her mother, implying she will achieve the look herself without heat.
Structure
- 1Expresses desire for a blowout
- 2States concern about heat damage
- 3Rejects mother's help for a blowout
- 4Implies self-styling without heat
On-screen text
I really want a blowout but I don't want heat damage
Transcript
I really want a blowout but I don't want heat damage. Oh yeah, big fat mother. No puppies for you. Woof. Big fat mother. No puppies for you. Woof.
Original caption
This could be taken down as they don’t look the best today… #overnightblowout #heatlessblowout #heatdamage #heatlesscurls #hairtok
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