Why it worked
The relatable and humorous tone of the 'wtf is...' questions, combined with the visual of academic materials, likely resonated with students facing similar pressures and challenges in their studies, encouraging engagement through shared experience.
Summary
This is a slideshow of images related to IB (International Baccalaureate) studies. Each slide features text overlayed on an image, posing a rhetorical question about academic performance or study habits, implying a struggle or dissatisfaction with the current approach.