Earlier this year, not only did Kyle lose a best friend and his $100 million contract…

@ksandilandslive

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Promoted product

KS LIVEkslive.com.au

Watch Kyle Sandilands Live every weekday, with uncensored conversations, exclusive guests, behind-the-scenes content and plenty of surprises.

3 videos

Why it worked

The video uses a relatable, albeit exaggerated, personal anecdote about a celebrity having to endure commercial travel to highlight the value of luxury and exclusivity, subtly promoting the creator's own premium content service.

Summary

Kyle Sandilands recounts a time he had to fly commercial instead of on a private jet, expressing his initial dismay but ultimately finding it not too bad. The video promotes his streaming service, KS Live, where viewers can watch his shows.

Structure

1Recounting a past experience of flying commercial
2Expressing initial shock and disappointment
3Realizing the flight wasn't as bad as expected
4

Original caption

Earlier this year, not only did Kyle lose a best friend and his $100 million contract… but he was also forced to fly commercial. Subscribe to KS Live to stream docuseries ‘At Home With Kyle’ plus the new daily breakfast show every morning from 6AM to 10AM. #kslive

More from @ksandilandslive

Product placement

KS Live: This is a streaming service that airs docuseries and a daily breakfast show. It ACTS as the platform for the content being promoted. Removing it would mean the content has no place to be viewed. Kslive.com.au: This is the website for KS Live. It ACTS as the destination for viewers to subscribe to the service. Removing it would mean viewers have no way to access the service. Northern Escape: This is the name of the private jet. It merely APPEARS as the mode of transport. Removing it would not change what happens in the video.

Call to action

Subscribe to KS Live to stream docuseries ‘At Home With Kyle’ plus the new daily breakfast show every morning from 6AM to 10AM.

On-screen text

Kslive.com.au

Transcript

She actually booked tickets together to the Gold Coast, so that day when we showed up, we were on Virgin and in economy. I was on row eight. I nearly fucking died. And I said, what the fuck is this, babe? And she was like, babe, it's 1500 or 15,000 grand. And I was like, things aren't that bad. I'd rather stay home. But anyway, it was an hour on the plane and the, didn't really matter. I was like, oh, it's not that bad after all. When we went up to the Gold Coast, he asked why we weren't going in the baby plane, which is the private jet. And we were lined up there on the jet star. Actually, no, Virgin. We hadn't really fallen through the asshole of the earth. Just hanging around the rim. I just thought, oh, he's breaking his heart. He's got to get on commercial. We were lined up there on the jet star. Actually, no, Virgin. We hadn't really fallen through the asshole of the earth. Just hanging around the rim. I just thought, oh, he's breaking his heart. He's got to get on commercial. Subscribe to KS Live to stream docuseries ‘At Home With Kyle’ plus the new daily breakfast show every morning from 6AM to 10AM. #kslive