POV:

The video likely worked due to its relatable "POV" format, the intriguing combination of a childhood toy (Beyblade) with a spooky "Ghost month" theme, and the suspenseful visual of the person leaving while a mysterious figure appears.

The video shows a person unboxing a large Beyblade stadium and then walking down a hallway with luggage, seemingly preparing to leave. A figure in a white dress appears in the background, adding a spooky element.