Ruffle Rice Krispie Treats

@socialsami

170.9K followers · usually 13.6K views a post

Views

3.0M

Likes

245.6K

Comments

2.0K

Shares

95.6K

SoundTikTok sound · original sound - socialsami

Promoted product

Ruffles

Ruffles have ridges. And a website. This is it. Just click the link. Do it. You know you want to.

Why it worked

The video leverages a 'food hack' format that combines two familiar, popular snacks into a novel, visually interesting recipe, which encourages high engagement through curiosity.

Summary

The creator demonstrates a recipe for Rice Krispie treats using Ruffles potato chips instead of traditional cereal. She melts butter and marshmallows in a pan, mixes in the chips, and cuts the resulting treat into squares.

Structure

1Introduction of the Ruffle Rice Krispie treat
2Melting butter and marshmallows in a pan
3Adding Ruffles potato chips to the mixture
4Mixing the ingredients together
5Pressing the mixture into a pan and cutting into squares

Original caption

Rice Krispie Treats BUT with Ruffles instead. I kept seeing these and had to try. 🤌🏽🤌🏽 I wish I had measurements, but I just eyeballed everything which is honestly how I make my rice crispy treats in general. A fun twist #ricecrispytreats

More from @socialsami

Product placement

Ruffles (a brand of potato chips) ACTS: the creator uses them as the primary ingredient for a recipe, demonstrating their use in a cooking tutorial. Removing them would change the entire premise of the video. Simply (a sub-brand of Frito-Lay) APPEARS: the logo is visible on the bag of chips. Removing it would not change the video as it is just the packaging for the Ruffles.