Why it worked
The video leverages a popular 'food hack' trend by combining familiar, accessible snack brands into a novel, visually appealing, and easy-to-replicate recipe.
Summary
The creator demonstrates a recipe for making s'mores using Ruffles potato chips instead of graham crackers. She layers the chips with Hershey's chocolate and Jet-Puffed marshmallows, melts them in the oven, and then eats the finished snack.
Structure
- 1Introduction of the viral recipe concept
- 2Displaying the ingredients: Ruffles, Hershey's, and Jet-Puffed
- 3Assembling the s'mores on a baking sheet
- 4Melting the ingredients in the oven
- 5Tasting the final product
Product placement
Ruffles (a brand of potato chips) ACTS: the chips are used as the base for the s'mores. Hershey's (a brand of chocolate) ACTS: the chocolate bar is placed on the chips. Jet-Puffed (a brand of marshmallows) ACTS: the marshmallows are placed on the chocolate and melted. Williams Sonoma (a brand of kitchenware) APPEARS: the logo is visible on the cutting board. Removing the brand names would not change the core activity of making s'mores with chips, chocolate, and marshmallows.
On-screen text
Viral Ruffles S’Mores 🍫 Never using a graham crackers again tbh…