Why it worked
The video combines a cute visual (a drawing of a cat) with positive affirmations, creating an emotionally resonant and shareable piece of content. The use of a drawing app also appeals to a creative audience.
Summary
The video shows a user drawing a cat and then typing positive affirmations around it using the ZoomArt app. The affirmations are meant to serve as a reminder of the viewer's positive qualities.
Structure
- 1Drawing a cat
- 2Typing "I'm your 0 little reminder"
- 3Typing positive affirmations
- 4Displaying the final artwork
Product placement
ZoomArt (ACTS - the app interface is used to create the drawing and text, which is the visible result of the video; removing it would change what happens in the video)