ELLA18.COM

@ella18_official

1.2M followers · usually 2.5K views a post

Views

33.6K

Likes

961

Comments

19

Shares

53

SoundTikTok sound · original sound - ella18_official

Promoted product

ELLA18 Jewelry

Exquisite and Affordable Jewelry. S925 Silver Earrings, Necklaces, Rings. S999 Silver Earrings, Necklaces, Rings. 18K Gold Jewelry, Earrings, Necklaces, Rings.

5 videos

Why it worked

The video effectively uses a clear on-screen URL and a direct call to action in the bio to drive traffic to the e-commerce site, appealing to viewers interested in fashion accessories.

Summary

The video showcases a pair of heart-shaped earrings with sparkling stones, held up to the ear. The website ELLA18.COM is displayed on screen, and the creator's bio indicates a link to shop their small business.

Structure

1Showcase earrings
2Display website URL
3Mention shopping via bio link

Product placement

ELLA18.COM ACTS - it is a website where jewelry is sold. Removing it would change what happens in the video because it is the destination for purchasing the jewelry.