ELLA18.COM

@ella18_official

1.2M followers · usually 2.5K views a post

Views

44.5K

Likes

791

Comments

13

Shares

31

SoundTikTok sound · original sound - ella18_official

Promoted product

ELLA18 Jewelry

Exquisite and Affordable Jewelry. S925 Silver Earrings, Necklaces, Rings. S999 Silver Earrings, Necklaces, Rings. 18K Gold Jewelry, Earrings, Necklaces, Rings.

5 videos

Why it worked

The video uses visually appealing jewelry and a clear, albeit brief, demonstration of the product being worn. The prominent display of the website URL and the call to action in the caption and hashtags encourage immediate purchase intent.

Summary

The video shows a person putting on a pair of dangling earrings with pearls and a heart-shaped charm. The website ELLA18.COM is displayed on screen, and the caption directs viewers to the creator's bio link to shop.

Structure

1Close-up of earrings
2Person puts on earrings
3Earrings are displayed
4Website URL shown

Original caption

Link on my bio😍✨❤️#ella18jewelry #fashion #beautiful #jewelry #jewelrybusiness #jewelryshop #jewelrystore #earrings #trend

More from @ella18_official

Product placement

ELLA18.COM ACTS - it is a website where jewelry is sold. Removing it would mean the viewer cannot easily find the product. It acts as a destination for the product.