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24.0Text-HeavyStory Open hookEcommerce
Hook
Right when you're about to
@thenathannazareth
339.1K followers · usually 8.2K views a post
Views
268.2K
Likes
50.3K
Comments
202
Shares
2.8K
View velocity
+57.2K views over 11.2d · ~5.1K/day · 10 observations
Why it worked
The post uses aspirational imagery (luxury cars) combined with a relatable motivational message about overcoming adversity, which resonates with viewers seeking success and encouragement.
Summary
The video features text overlays on an image of a man standing in a garage with luxury cars. The text offers motivational advice, suggesting that difficult times often precede significant growth and encouraging perseverance.
Structure
- 1Introduction of a challenging moment before success
- 2Encouragement to persevere through difficulties
- 3Visuals of success symbols (luxury cars)
Product placement
Porsche 911 Targa 4S: it APPEARS as a luxury car in the background. Removing it would not change what happens in the video.
On-screen text
Right when you're about to level up, you will feel like everything is falling apart.
Don't fold.
Original caption
#nathannazareth #mindset #motivation
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