BACK TO SCHOOL

@smythstoys

822.5K followers · usually 4.6K views a post

Views

449.2K

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1.1K

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SoundTikTok sound · original sound - noteverythingsasecret

View velocity

+261.5K views over 6.6d · ~39.7K/day · 6 observations

Promoted product

Play-Doh Tubs 85g Super Colour 20 Pack

Why it worked

The video effectively taps into the timely 'back to school' theme, showcasing popular and engaging craft and toy products that appeal to parents and children. The clear demonstration of each product's use and the inclusion of a promotional offer create a compelling reason for viewers to consider a purchase.

Summary

A Smyths Toys employee introduces back-to-school products, showcasing Play-Doh, a drawing robot, and marker sets. The video highlights these items as favorites to help prepare children for school and mentions a free delivery offer.

Structure

1Introduction outside Smyths Toys
2Showcasing Play-Doh
3Demonstrating the Drawing Robot
4Highlighting marker sets
5

Original caption

Back to School is HERE! 🏫 🙌 Here’s some of our favourites to get your kids prepared! 😄 Don’t forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. Product codes: 252491, 148245, 242460, 251522 #smythstoys #backtoschool #school #artsandcraft #toytok

More from @smythstoys

Product placement

Smyths Toys: APPEARS - a store name and logo are visible on the building and on the employee's shirt. Removing it would not change what happens in the video. Tonies: APPEARS - a logo is visible on a poster. Removing it would not change what happens in the video. Play-Doh: ACTS - tubs of Play-Doh are shown and handled. Removing it would change what happens in the video. Crafty Co Drawing Robot Set: ACTS - the robot is shown drawing. Removing it would change what happens in the video. Crafty Co. Professional Dual Tip Alcohol Markers Set with Carry Case 152 Colours: ACTS - markers are shown being used to color. Removing it would change what happens in the video. Crafty Co. Gel Pen 100 Piece: ACTS - gel pens are shown being used to draw. Removing it would change what happens in the video.

Call to action

FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply.

On-screen text

tonies EXCLUSIVE PRE-ORDER! From 21st August available in-store 4th September ONLY AT SMYTHS SmythsToys.com BACK TO SCHOOL IS HERE! OUR FAVOURITES TO GET YOUR KIDS PREPARED! Play-Doh Tubs 85g Super Colour 20 Pack Crafty Co Drawing Robot Set Crafty Co. Professional Dual Tip Alcohol Markers Set with Carry Case 152 Colours Crafty Co. Gel Pen 100 Piece

Transcript

Back to School is HERE! 🏫 🙌 Here’s some of our favourites to get your kids prepared! 😄 Don’t forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. Product codes: 252491, 148245, 242460, 251522 #smythstoys #backtoschool #school #artsandcraft #toytok