SMYTHS TOYS SUPERSTORES

@smythstoys

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SoundTikTok sound · Doggy Doo-Wop

View velocity

+303.1K views over 8.9d · ~34.0K/day · 8 observations

Promoted product

Nex Playground Console

Level up your family time with the award-winning active play system. Jump in, sweat and laugh as your family creates magical memories together.

Why it worked

The video effectively uses a retail environment to showcase the product, with clear on-screen text and appealing visuals of the console and its games, creating a soft sell that highlights its family-friendly and active nature.

Summary

The video showcases the Nex Playground Console, an active play system for kids and families, displayed in a Smyths Toys Superstores. It highlights the console's features and games, and mentions a special offer for free delivery.

Structure

1Exterior shot of Smyths Toys Superstores
2Display of Nex Playground Console with games on screen
3Close-up of the console and its features
4Shelves stocked with Nex Playground Console boxes

Original caption

Say hello to the smart little cube with active games that turn your living room into an arcade, gym, dojo, theme park and more. Together, Nex Playground and Play Pass deliver non-stop, heart-throbbing, mind- bending, belly-busting activities for the whole family. ONLY £269.99/€319.99 Don't forget, FREE Delivery on orders over £20/€25 at Smyths Toys!* *T&Cs apply. Product code: 262774 #smythstoys#nexplayground #console#active#toytok

More from @smythstoys

Product placement

Smyths Toys Superstores: APPEARS - a store name and logo, removing it would not change what happens in the video. Nex Playground Console: ACTS - it is a gaming console that provides active games for kids and families, removing it would change what happens in the video.

Call to action

FREE Delivery on orders over £20/€25 at Smyths Toys!* *T&Cs apply.

On-screen text

SMYTHS TOYS SUPERSTORES Nex Playground Console - The Active Play System for Kids & Families NEX PLAYGROUND Small box. Big fun. Gets you active every day Just use your body to play Up to four players Privacy you control Safe for kids and families Easy to set up and play NEX PLAYGROUND Includes 8 free games For children aged 3+ See store for details. £269.99 Nex Playground Console - The Active Play System for Kids & Families £269.99 Nex Playground Console - The Active Play System for Kids & Families £269.99 Nex Playground Console - The Active Play System for Kids & Families £269.99 Nex Playground Console - The Active Play System for Kids & Families £269.99 Nex Playground Console - The Active Play System for Kids & Families £269.99 NEX PLAYGROUND SIGN UP NOW! TO RECEIVE YOUR FREE 900 TOY CATALOGUE SMYTHS SMYTHS ther Ser