Why it worked
The meme format effectively captures a relatable sentiment among gamers, highlighting the often more enjoyable anticipation of playing a game compared to the actual gameplay experience. The inclusion of an in-game chat screenshot adds a layer of authenticity and context.
Summary
The first slide of this TikTok post uses a meme format to contrast the experience of actually playing Fortnite, depicted as a dreary and unhappy activity, with the anticipation of playing Fortnite, shown as a joyful and exciting prospect. The second slide shows a screenshot from within the game, featuring a chat message that appears to be coordinating gameplay.
Structure
- 1Meme contrasting playing Fortnite with thinking about playing Fortnite
- 2Depiction of playing Fortnite as unpleasant
- 3Depiction of thinking about playing Fortnite as pleasant
- 4In-game screenshot with chat log
Product placement
Fortnite: (a) it ACTS — it is a video game that players operate and engage with, and its interface is visible in the second image. Removing it would fundamentally change the video's topic and content. Fortnite is the subject of the meme and the in-game chat.
On-screen text
Actually
playing Fortnite
Thinking about
playing Fortnite