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114Talking HeadDirect Question hookLifestyle
Hook
Is it too soon?!
@diannedakota
15.7K followers · usually 16.3K views a post
Views
1.7M
Likes
52.0K
Comments
712
Shares
5.0K
Promoted product
ghost candles
Why it worked
The video taps into a popular seasonal theme (Halloween) with a creative DIY craft that is visually engaging and easy to replicate, making it highly shareable.
Summary
The creator demonstrates how to make spooky ghost-shaped candles by softening white candles in warm water and then bending them into shape. She uses a Sharpie marker to draw eyes and a mouth on the candles, and displays them in candlestick holders from Hobby Lobby.
Structure
- 1Introduce Halloween candle idea
- 2Soften candles in warm water
- 3Shape the candles into ghosts
- 4Add facial features with a marker
- 5Display candles in holders
Product placement
Sharpie marker (ACTS - used to draw eyes on the candles, removing it would change the appearance of the candles); Hobby Lobby (APPEARS - mentioned as the place where the candlestick holders were purchased, removing it would not change what happens in the video)
Original caption
Let me know if you think it’s too soon for Halloween 🎃 ideas!!! Spooky ghost candles are such a fun way to dress up your Halloween decor. Place your candles (I chose white because they look like a ghost!)…in warm water until the become soft & bendable. Then twist, very slowly into any shape you’d like! I used a Sharpie marker to draw eyes for the ghost. Maybe add a spooky mouth too! Candlestick holders are from Hobby Lobby.
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